The Challenge
The subscription model needed to work harder, sell more clearly, and scale commercially
Majestic Construction had a solid operational offer and an emerging subscription model, but income was inconsistent and growth relied too heavily on effort rather than structure. The business wanted steady, sustainable, largely passive income without adding complexity or ongoing external support.
Our brief was to design an easy-to-follow growth plan for the subscription model, review the commercial model, and hand everything over so the business could deliver it themselves.
The Two Crows Approach
We immersed ourself in the business to understand the offer, customers, and commercial reality & then looked outward at the market. This was about building predictable revenue, not pushing sales.
The work included:
- Understanding how the business operates day to day
- Competitor and market research to identify gaps and opportunities
- Review and refinement of the commercial subscription model
- Clarifying value, pricing, and positioning
- Designing a simple, repeatable growth strategy the team could confidently run
We delivered:
- A clear, step-by-step growth plan for the subscription model
- Refined commercial model aligned to value and sustainability
- Defined target customers and priority routes to market
- Straightforward messaging linked to real customer needs
- A practical handover enabling internal delivery
