The Challenge
Beanstalk HR was strong, credible, and respected, but growth was limited by structure, focus, and scalability
Yvette needed more retained high value contracts, a scalable membership offering, sellable workshops and training, a clear plan for recruiting a BDE & foundations for growth that didn't rely solely on her doing all the 'do'. She didn't want 'cringey sales' or complex systems.
The Two Crows Approach
We dug into the business, uncovered where time, energy, and opportunities were being lost, and designed a bespoke, founder-friendly growth strategy. This wasn’t just a plan - it was a toolkit Yvette (and her future BDE) could pick up and run with.
We delivered:
- Growth strategy: Clear vision, priorities and fastest routes to scale
- Foundations: Structured products, transparent pricing, customer journeys & ROI focussed messaging
- Business development plans: Step by step membership growth, workshops and pipeline process
- Practical tools: CRM tracker, onboarding docs, lead generation & client feedback processes
- Recruitment support: BDE role design, interviews, onboarding & mentoring set up
The Impact
The founder now has:
- Clarity & confidence in how to grow
- A realistic structured plan ready to execute
- Systems to track leads, follow up and gather insights
- Professional, user friendly client touchpoints
- Renewed energy for business development, without feeling 'salesy'
