The Brief
Turn a respected legacy into a modern, future-focused initiative that:
- Retains and develops operational talent
- Sets a clear benchmark for leadership excellence
- Attracts operators and commercial partners
- Launches publicly with confidence
- Works for long-term growth, not a one-off
All under tight deadlines, limited resources, and high reputational stakes.
The Two Crows Approach
As Fractional MD, I led North Star end to end. The work began with a strategic reset: reframing purpose, defining audiences, and transforming the concept from awards into the North Star Competitive Operations Leadership Accelerator.
We then:
- Designed the full programme: screening, masterclasses, assessment, business planning, alumni network
- Built a credible leadership team, bridging legacy and industry expertise
- Coordinated stakeholders to keep focus and momentum
- Secured early partners to validate the concept
- Developed messaging and positioning for launch
- Took North Star from concept to trade press coverage, generating awareness and opening partner conversations
The Outcome
- A modern, credible benchmark for operational leadership
- Trade press coverage and early partner support
- Clear pathway for entries, partner engagement, and growth
- A growing community at the heart of the initiative
Why It Worked
- Deep sector understanding
- Clear strategy and relentless delivery focus
- Confident, bold decisions without losing credibility
- Clarity, structure, and leadership at every stage
